I seem to really lag on my blog posts, so I am going to start filling up with some smaller posts in between more researched and meaningful rants. This one in particular, as I am starting off on a new journey.
I have decided to begin learning data analysis. For years I have used Google Analytics but never digging deep into the data. I generally tend to look at small surface data such as referral sources or landing pages. Maybe following site flow after a marketing campaign (one that is tagged properly). Considering that my primary client base is made up of many small clients (as appossed to a few large clients) I tend not to have significant amounts of data to analyze. Nor do I have the clients that value this analysis. I want to do more.
After reviewing several online courses I have decided to start the Udacity Business Analyst Nanodegree program (formerly known as the Predictive Analysis for Business). This is a great introductory program which teaches skills for data analysis as well as new tools such as Altreyx and Tableau, which are in high demand at the current moment.
While the Udacity course is structured and they schedule milestones for you, it is done at your own pace, which I like as I can continue to work uninterrupted while still completing my objectives. I also found an additional great introductory course from Future Learn. Data to Insight is the the University of Auckland New Zealand. It is a true introductory course and is an excellent companion to the more rigourous Udacity class. Also the Data to Insight class is an 8 week program and the instructors (and students) expect you to stay on track. The principles and lessons learned overlap each other and I am very much looking forward to progressing through both of these classes in the coming weeks.
Photo credit from Freepik
Phone call comes in at 9:47 am and is picked up by my secretary. I cannot take the call because I am on the phone with an existing customer working on a project.
As protocol, we ask for a phone number, website and email address. This helps us to not only get contact information, but also assess the feasibility and quality of the lead (for example a potential client with an AOL email address is a very low priority…. Seriously people its 2017, if you are still using AOL for business communication, you have much bigger issues that no web company can solve for you).
The potential client, “Mike”, needs a website re-design. He has an emergency and will not leave a website address or email address.
Within 20 minutes, I finish my conversation with my existing customer and call back Mike (my new lead).
Ring Ring Ring.
Me: “Good morning, may I speak with Mike please?”
Mike: “Who is calling?”
Me: “This is Steven from South Florida Web Studio returning his phone call.”
Mike: “Thank you, we have already found someone to do the work.”
Me: “Ok, thank you.”
Mike: “Good bye”
At least there was no time wasted, but seriously… You found someone to fix your emergency website re-design project in 20 minutes?
I am curious to call back just to find out what the project was.
Web design used to be a glamorous, well paid and respected profession that has gone the way of so many other outsourced jobs. Whether it is global competition, automation or just a slow in overall demand, the career is definitely not what it was 20 years ago, or even 5 years ago for that matter.
Seriously, I have not quit yet, but I am on my way to learning new skills that will benefit larger organizations, businesses and society as a whole. Something that will have purpose and meaning. Something that I am passionate about and makes me jump out of bed in the morning to get started.
Image credit @parkerabyrd